{"id":4990,"date":"2026-03-10T08:48:31","date_gmt":"2026-03-10T08:48:31","guid":{"rendered":"https:\/\/ozone.me.uk\/?p=4990"},"modified":"2026-03-10T12:18:23","modified_gmt":"2026-03-10T12:18:23","slug":"the-hidden-cost-of-standing-still","status":"publish","type":"post","link":"https:\/\/ozone.me.uk\/?p=4990","title":{"rendered":"The Hidden Cost of Standing Still"},"content":{"rendered":"

\"\"<\/a>I saw this quote today, and it immediately brought to mind the many conversations I\u2019ve had with my kids and friends over the years and more recently, about AI. It is a sentiment I feel strongly about\u2014and if I\u2019m honest, it\u2019s a concept that carries a bit of fear for me.<\/p>\n

“Standing still is the fastest way to go backwards.”<\/b><\/p>\n

In a world defined by exponential technological growth and constant shifts in industry, the “ground” beneath us is always moving. Whether it is the evolution of high-tech or personal growth, the pace of change is accelerating.<\/p>\n

One could think of this in terms of relative depreciation. If you aren’t actively appreciating\u2014learning new skills, tinkering with new tools, or evolving your mindset\u2014you are effectively losing value against the rest of the world.<\/p>\n

Standing still isn’t a neutral act; it is a choice to let the gap between where you are and where the world is headed widen. It is important to realise that the choice is ours and that, in my opinion, both paths are equally acceptable, even if the external pressure of the “norm” is to join the rat race.<\/p>\n

In my career (corporate and as a founder), I have seen people move fast without any direction more than once! Those individuals (and the world in general) would have benefited from them standing still…<\/p>\n

I often use:<\/p>\n

“A wave is coming…you can duck it or decide to surf it…”<\/strong><\/p>\n

Whatever you do, do it with intent.<\/p>\n

If you’re looking for me …I am out playing in the waves…<\/p>\n","protected":false},"excerpt":{"rendered":"

I saw this quote today, and it immediately brought to mind the many conversations I\u2019ve had with my kids and friends over the years and more recently, about AI. It is a sentiment I feel strongly about\u2014and if I\u2019m honest, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4990","post","type-post","status-publish","format-standard","hentry","category-home-life"],"_links":{"self":[{"href":"https:\/\/ozone.me.uk\/index.php?rest_route=\/wp\/v2\/posts\/4990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ozone.me.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ozone.me.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ozone.me.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ozone.me.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4990"}],"version-history":[{"count":5,"href":"https:\/\/ozone.me.uk\/index.php?rest_route=\/wp\/v2\/posts\/4990\/revisions"}],"predecessor-version":[{"id":4996,"href":"https:\/\/ozone.me.uk\/index.php?rest_route=\/wp\/v2\/posts\/4990\/revisions\/4996"}],"wp:attachment":[{"href":"https:\/\/ozone.me.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ozone.me.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ozone.me.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}